Marketing Update
Welcome to the marketing newswire for all Partners and employees of Rickard Keen. This is sent to provide you with information about our current and planned marketing activities. |
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New Business Direct Targeting
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Audit clients of the Top 20 firms (excluding the big 4) in our area continue to be a prime target in our campaigns. Within this market we have an opportunity to offer a local, responsive and more cost effective service. Our next mailing to these targets is scheduled for March as part of an on-going “drip, drip” campaign to keep the name Rickard Keen high with them. |
We have produced a new “Business Services” brochure which will be sent with the next mailing to the audit client targets as well as being used to target businesses on the Southfields Business Park as part of our programme to win new clients for the Basildon office. The brochure promotes services such as bookkeeping, online accounting, payroll and other related management services and we have also updated the website to more highly promote these services.
We are also conducting direct mail campaigns to target our specialist niche market sectors more effectively. Letters have been produced for targeting medical practices, legal firms, aviation based industries and UK subsidiaries of foreign parent companies.
Tax services continue to be promoted this year with campaigns aimed at high net worth individuals and business owners and for a more holistic approach the introduction of Rickard Keen Financial Services to these targets.
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Professional Contacts
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We are holding regular lunches in the conference room for our professional contacts as part of a programme to maintain stronger relationships with our professional referrers.
We are also looking a creating closer links with Business Link to engage with them on their local business initiatives. |
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Website
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Our website continues to be well received and as a result we are now featuring highly on Google for searches in Southend on Sea and Basildon. Contacts and clients also now receive our monthly newswire and regular informative e-shots and event invites.
The website now has a more developed section for our Business Services and we have also re-developed the tax planning section to make this easier to find. |
Budget 2010 - Following Wednesday's budget, we will be providing a full round-up of the changes announced on our website, for our clients' benefit. However, given the proximity of the forthcoming election, we will not be holding a breakfast presentation on this occasion.
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Press relations
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In order to raise the profile of Rickard Keen locally we have been issuing regular press releases to the local newspapers and business journals. Press releases issued to date can be seen in the news section of the website.
As part of our public relations programme we are investigating the opportunities of sponsoring a pupil award with Southend Boys School. |
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Client relationships
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In an effort to stay proactive with clients we have implemented a regular process for conducting satisfaction surveys and client spotlight meetings The feedback from clients to date has been very positive and many have agreed to conduct client testimonials for us which again can be viewed on the website.
We continue to promote the benefits of RKFS as part of our client communication and as such have designed and mailed an RKFS newsletter to clients.
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This month also sees the launch of our new Legacy Services which are designed to help clients more effectively manage the review process for their Wills and Inheritance Tax Planning. To aid this campaign a new booklet has been prepared that provides a tool for clients to document the whereabouts of relevant paperwork and bank accounts which we will use as part of the client review meetings each year. Details of the Legacy services can be found on the website. |
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Events
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We have a regular events programme in place which includes both events for clients and new targets. Coming soon is a Disaster Recovery seminar which we would like to hold with some clients who have experienced this.
We are also organising a “Race for Business” fun run with professional contacts on 11 May 2010 and are underway with a new programme of “Supper Club” events which are held at the Bacchus Restaurant in Southend. |
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