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November 2010

Marketing Newswire

Welcome to the Rickard Keen marketing newswire, which aims to provide you with up to date information on our marketing plans and active campaigns.


Start Up Businesses

A new initiative being launched this month is a campaign to target start up businesses in the local area.  A letter will be sent to these companies and a newly developed business start up guide will be made available to them as a free download from the website. 


On Line Accounting Launch

With the introduction of Xero on line accounting software to the practice we will be launching our on line accounting service to clients and potential clients this month. This is an innovative service, which will provide clients with a unique tool to access their accounts information on a 24.7 basis. Darren is heading this project and we will keep you informed as clients take up the service.


Website

Our website continues to attract lots of new visitors and is averaging over 1500 unique visitors every month.  Google ranks the site highly and we are page 1 for most searches relating to accountants services in Southend and Basildon.

Our monthly e-newswire is being sent to all clients and contacts for which we have an email address and is well received.

A new website design is in progress at the moment and will be launched with the newly developed firm strapline , more information to follow on this next month. 


Social Media

This month also sees the launch of our presence on the Social Media platform.  A daily weekday blog will be posted on our website which will also feed into our company Facebook and LinkedIn pages.  In addition we are now also on Twitter and are posting 3 tweets per day on relevant business issues.


Press

We continue to be featured in the local press and the latest releases can be viewed on the website. Cuttings of published releases are held in the reception area


Niche Markets

Our focus for new business is geared towards businesses currently with Top 50 firms, GP Practices and Legal firms. New brochures for the legal and GP targets have been produced and feature a number of client testimonials from existing clients in this sector that are very satisfied with our service.


Events

We have a number of events planned for the final quarter of this year and also into 2011. The events schedule is available to see on the website.


RKFS

We continue to promote the value of wealth management to our clients and in working with the team at RKFS have a regular series of newsletters being sent to clients. In additional RKFS participate in our events programme and are on hand to meet with clients at our offices in both Southend and Basildon.


Client Satisfaction

Measuring client satisfaction continues to be an important part of the marketing and each month we conduct surveys with a selection of clients who have received their final accounts in the preceding month. The survey identifies any issues they may have with our service and also provides a platform to express their positive comments about us.

Clients of Rickard Keen have consistently given the firm positive feedback in a customer satisfaction survey.

The group interviewed was comprised of Martells of Sutton Limited, Stanley Marsh & Co Limited, Mr Jonathan Kenworthy, C-Fit Flooring Specialists, Hall Road Properties, Chelmsford Radio Limited, RCH Heating & Plumbing Limited, Southend Carers' Forum, H Cottis & Son and Mr Bernard Gooding.

Overall, all of these clients did not believe that the way in which the Rickard Keen team worked with them could be improved. In addition, everyone was satisfied with the level of contact provided by post, email or phone.

We also scored full marks in terms of clients being willing to recommend us to their business contacts if they were looking for a new accountant. In fact, more than 20 percent commented that they had already recommended us many times.

Using a scoring system in which one represented poor and five excellent, Rickard Keen received a 5 from all participants for their satisfaction with the service we provide.

Comments from clients described our service as “excellent” and how they were “very satisfied” with the level of contact provided.


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Rickard Keen LLP | 7-11 Nelson Street, Southend-on-Sea, Essex, SS1 1EH.
Tel: +44 (0)1702 347771 | Fax: +44 (0)1702 330951 | E-mail: alan.worsdale@rickardkeen.co.uk

Rickard Keen LLP | Glenny House, Fenton Way, Southfields Business Park, Basildon, Essex, SS15 6TD.
Tel: +44 (0)1268 548127 | Fax: +44 (0)1268 548715 | E-mail: kate.davies@rickardkeen.co.uk

www.rickardkeen.co.uk