Marketing Newswire - March 2011

Welcome to the Rickard Keen marketing newswire, which aims to provide you with up to date information on our marketing plans and active campaigns.


Events

  • Sage Workshop End of Payroll Year  – 15 March – run by Darren and Hayley. Good feedback from clients.  More planned for later in the year – possibly June in respect of management reporting in Sage line 50.
  • NCK is  presenting at Basildon Business Breakfast taking place at Wat Tyler Park  on 23 March.  The theme is “Surviving in Recession”.
  • Both budget breakfasts are taking place simultaneously  on 24 March – Sands in Southend and Kingswood in Basildon.  Draw at each venue for Ipad. Feedback will be given after next meeting.
  • 15 June SME breakfast event will be held with RK, Wortley Byers and Natwest.  The venue is the Holiday Inn Basildon.  The theme is “Planning for Success”.
  • ICAEW District Award: we are now entering under 2 categories –Training firm of the year and Firm of the year.  JEC will prepare entries.

Campaign updates

  • Agriculture – JEC sending Bill further copy for perusal.
  • Aviation
  • Medical
  • Legal - Now that brochure has been mailed out, follow up calls will be made for us  by Debbie Forest at Chartered Developments.
  • UK subsidiaries
  • Business Start-up –copy approved and ready to go.  It is being held until after the budget in case key rates change.
  • Top 20 audit clients – monthly mailings continue

Client Surveys

Please click here to download a pdf of the feedback on completed surveys


Prospects/lead generation

Please see link for current report:  Q:\Marketing\Client Gains, Losses & Leads\Lead form .xls


Client gains

Please see link for current report  Q:\Marketing\Client Gains, Losses & Leads\Gains & Losses 2010 - 2011\1 April 2010 - 31 March 2011.xls


AOB

  • Flier being prepared in respect of the HMRC crackdown on poor record keeping clients.  This will be aimed initially at plumbers researching all in SS postcode..  This will be sent out in March.
  • Photoshoot for new partner group and managers plus Pete and Jamie for Press release – booked for 22 March.
  • New business cards being designed by JEC to reflect “intentionally different” theme.
  • Alan circulated an article from Accountancy Age magazine for your interest, please click here to download.

Rickard Keen LLP | 7 Nelson Street, Southend-on-Sea, Essex, SS1 1EH.
Tel: +44 (0)1702 347771 | Fax: +44 (0)1702 330951 | E-mail: alan.worsdale@rickardkeen.co.uk

Rickard Keen LLP | Glenny House, Fenton Way, Southfields Business Park, Basildon, Essex, SS15 6TD.
Tel: +44 (0)1268 548127 | Fax: +44 (0)1268 548715 | E-mail: kate.davies@rickardkeen.co.uk

www.rickardkeen.co.uk

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